Last updated: September 28, 2026
This Privacy Policy explains how Load Tide (“we”, “us”, “our”) collects, uses and protects information when you visit loadtide.com (the “Site”). By using the Site, you agree to the practices described here.
Information we collect
- Information you give us. If you email us, leave a comment or subscribe to our newsletter, we receive the information you provide, such as your name, email address and the content of your message or comment.
- Information collected automatically. Like most websites, we and our service providers automatically collect technical information such as your IP address, browser type, device type, referring page, pages visited and the date and time of your visit.
Cookies
Cookies are small text files stored on your device. We and our partners use cookies and similar technologies to keep the Site working, remember your preferences, measure traffic and show advertising. You can block or delete cookies in your browser settings; some parts of the Site may not work properly without them.
Advertising and Google AdSense
We use Google AdSense to display ads on the Site. In connection with this:
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site or other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the Internet.
- You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors’ use of cookies for personalized advertising at www.aboutads.info.
- For more information on how Google uses data, see How Google uses information from sites or apps that use its services.
Visitors in the European Economic Area, the United Kingdom and Switzerland will be asked for consent before personalized ads or non-essential cookies are used, where required by law.
Analytics
We use analytics services, such as Google Analytics and WordPress.com / Jetpack Stats, to understand how visitors use the Site. These services collect aggregated information about pages visited, time on site and how visitors arrived. You can learn how to opt out of Google Analytics here.
How we use information
- To operate, maintain and improve the Site and its content.
- To respond to your messages and send newsletters you subscribed to.
- To display advertising that helps keep the Site free.
- To protect the Site against spam, fraud and abuse.
We do not sell your personal information.
Comments
When you leave a comment, the name, email, website and comment text you enter are stored, together with your IP address and browser details, to help detect spam. An anonymized string created from your email address may be sent to the Gravatar service to show your profile picture. Your comment and name are publicly visible once approved.
Third-party links and embedded content
Articles may include links to other websites and embedded content such as videos from YouTube or posts from social networks. Embedded content behaves as if you visited the other website, and those sites may collect data about you under their own privacy policies.
Data retention
We keep emails and comments for as long as needed to respond and to maintain the Site’s content, unless you ask us to delete them.
Your rights
Depending on where you live (for example under the GDPR or California privacy laws), you may have the right to access, correct or delete personal data we hold about you, or to object to certain processing. To make a request, email us at the address below.
Children’s privacy
The Site is intended for a general adult audience interested in the trucking industry. We do not knowingly collect personal information from children under 13.
Changes to this policy
We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last changed.
Contact
Questions about this policy: loadtide@gmail.com